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Canadian advertisers hope to ride a Swift wave to Super Bowl attention

Canadian advertisers hope to ride a Swift wave to Super Bowl attention

Swift fans represent a lucrative opportunity for brands to branch out beyond their typical targets
QUIZ: How much do you know about the legacy of the Beatles?

QUIZ: How much do you know about the legacy of the Beatles?

On Feb. 9, 1964 — 60 years ago — the iconic band first appeared on television in North America
Global contest calls on British Columbians to predict cherry blossom bloomings

Global contest calls on British Columbians to predict cherry blossom bloomings

This is the third year of the contest, which helps researchers predict everchanging blooming worldwide
Seth Rogan, Joe Jonas, Barenaked Ladies to appear at Show of Hearts telethon

Seth Rogan, Joe Jonas, Barenaked Ladies to appear at Show of Hearts telethon

The 58th annual event for the B.C. children’s charity is Sunday, Feb. 25, on Global BC
Vancouver Island distilleries craft award-winning whisky

Vancouver Island distilleries craft award-winning whisky

Canadian Whisky 2024 awards handed out during Victoria festival
Lunar New Year celebrates arrival of the Year of the Dragon

Lunar New Year celebrates arrival of the Year of the Dragon

Different cultures follow different traditions in different corners of the world
Flamingo Ingo — the oldest animal in the Berlin Zoo — dead at 75

Flamingo Ingo — the oldest animal in the Berlin Zoo — dead at 75

Flamingos typically live for about 30 years in the wild
World’s Largest Burl taking centre stage in Port McNeill

World’s Largest Burl taking centre stage in Port McNeill

Signature attraction moving from the outskirts of town to a central downtown location
Advertisers jumping the kickoff with sneak peeks of their Super Bowl ads

Advertisers jumping the kickoff with sneak peeks of their Super Bowl ads

At $7M for a 30-second spot, companies trying to maximize return on investment
Missing-pet detective taking cases

Missing-pet detective taking cases

New Scent Rescue Team finding lost pets in Lower Mainland