Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.
The burger chain clarified its stance on how it will approach pricing after media picked up on comments by CEO Kirk Tanner that the company would test features like dynamic pricing at restaurants.
Companies like Uber have used dynamic pricing, or surge pricing, to moderate use by customers during the busiest days of the year, or when drivers or cars are in short supply during the day.
Support local journalism today
Join thousands of other like-minded readers and sign up below to gain immediate & unlimited access to our news for the next 30 days – plus start receiving our newsletters.
Dialogue and debate are integral to a free society and we welcome and encourage you to share your views on the issues of the day. We ask that you be respectful of others and their points of view, refrain from personal attacks and stay on topic. To learn about our commenting policies and how our community-based moderation works, please read our Community Guidelines.
