If this is going to work, we need the whole community to buy in.
That was the overarching message of William Bakker, chief strategist for Destination Think – the marketing firm that has been chosen to reinvent Campbell River’s tourism marketing strategy – on Wednesday at the Maritime Heritage Centre.
Bakker’s presentation went over who Destination Think is, their ideology, what they’ve done for various other clients – including tourism boards in Australia, Europe, Africa and closer to home in Banff/Lake Louise and Vernon, among many others – and explained the keys to successfully marketing a community on the global stage.
The