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Sweeping changes: how this Island curling club is attracting a younger crowd

‘It’s a wonderful, fun game. Intellectually challenging, good physical workout, it’s social’
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Comox Valley Curling Club manager Keith Parry has worked for the past six years to expand the club and improve its value. Photo by Ali Roddam

The Comox Valley Curling Centre is rocking a new look.

In the last six years, the club added pick-up leagues, upgraded its bar to keep craft beer on tap, and opened on weekends. Membership doubled, a new demographic signed up to play, and local businesses became sponsors.

While manager Keith Parry worked the past six years to expand the club and improve its value, the average demographic has decreased by roughly 15 years of age, social leagues started on Friday and Saturday, and the bar quadrupled its options to offer eight beers on tap — adding craft brews from across the Island.

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