Q: My boss has asked me to organize a special event to promote a new product line he and our company will be marketing in a few months. We don’t have a PR department, so it’s all up to me. What should I do?
A: You don’t say why your boss picked you for this assignment, but he obviously has confidence in your capacity to do a good job.
Managing a special event will present a number of challenges, most of which can be resolved through strategic organization and communication.
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