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Making clean mainstream

SONDR produces ethical, healthy and effective deodorant

- Words by Lauren Kramer Photography by Nina Dombowsky

Kelowna entrepreneur Michelle Webber loves animals, particularly her two rescue dogs, Crash and Ebby. In 2019, she became curious about the use of animals for testing products she routinely stocked in her home.

“I learned that dogs are often used for testing, and I thought, how can I love my own dogs so much but use a product that is tested on other dogs?” she recalls.

Determined

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