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It’s all about the experience

Abdel Karim Awwad is a master of etiquette, protocol and the creation of unrivalled customer experiences
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- Words by lauren Kramer Photography by Lia Crowe

As sales and marketing manager for Brian Jessel BMW, Abdel Karim Awwad is at the forefront of the customer experience and in charge of brand marketing, events and public relations. That’s no small job at a BMW dealership that’s been number one in the country for the past 19 years. Last year alone, 42-year-old Abdel put on 64 events.

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