Eleven years ago, the recipe for the McCain Deep’n Delicious cake — a decades-old Canadian classic — changed.
To many Canadians, the removal of beef gelatin from the cake’s components may have gone unnoticed. But for Muslim shoppers used to checking the ingredients of food products, it was cause for celebration.
“It went kind of viral within the Muslim community, like, ‘Oh my God, we can eat this,’” said Salima Jivraj, account director and multicultural lead at Nourish Food Marketing.
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