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Environmental group accuses B.C.’s Lululemon of greenwashing

Stand.earth says clothing firm’s records don’t reflect marketing, wants competition bureau probe
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A non-profit organization in British Columbia says it has asked Canada’s Competition Bureau to investigate athletic-wear giant Lululemon, arguing the company is misleading customers about its environmental impacts. The Lululemon logo is seen on a wall at the company’s headquarters in Vancouver, B.C., Thursday, May 25, 2023. THE CANADIAN PRESS/Darryl Dyck

A non-profit organization in British Columbia says it has asked Canada’s Competition Bureau to investigate athletic-wear giant Lululemon, arguing the company is misleading customers about its environmental impacts.

A statement from Stand.earth says Lululemon has been using the slogan “Be Planet” as part of its “impact agenda” released in 2020, but the company’s own reports reveal a doubling of greenhouse-gas emissions since then.

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