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Consumer groups want grocers to ditch digital-only deals

Equity concerns after study found that 25% of Americans 65 or older don’t use the internet
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A digital-only coupon for Pampers brand baby wipes is displayed at a Kroger in Ann Arbor, Michigan, on Tuesday, Nov. 16, 2022. A coalition of consumer groups is calling on grocers to stop offering digital-only deals, saying they discriminate against people without smartphones or regular internet access.(AP Photo/Dee-Ann Durbin)

A coalition of consumer groups is asking grocery chains to rethink their digital-only coupons, saying the deals discriminate against people who don’t have smartphones or reliable internet access.

Digital-only deals — advertised online or on store shelves — can offer significant savings, but they generally require customers to electronically clip a coupon in a grocer’s app or on its website.

For example, a Kroger in Cincinnati, Ohio, is advertising frozen turkey for 60 cents per pound this week; with a digital coupon, the price drops to 49 cents per pound.

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