As members of British Columbia’s travel industry gather virtually this week for the 2021 BC Tourism and Hospitality Conference, the message is one of resiliency and hope, but also of the vast work still to come in the wake of COVID-19.
Co-hosted by the Tourism Industry Association of BC and the BC Hotel Association March 8 to 12, the theme of this year’s conference is Mission Possible, referencing the resilience and overall tenacity the industry has demonstrated.
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