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B.C. shoppers turning to ugly produce in bid to battle inflation

Lumpy cucumbers and blemished tomatoes making their way onto people’s plates across Canada

On the outskirts of Barrie, Ont., sunlight washes over the outcast cucumber and parsley stacked on skids at Eat Impact’s warehouse.

Workers at the online grocer sort and pack containers with these rejects and misfits — tentacled carrots, scarred bananas, bulbous potatoes — for home deliveries across southern Ontario.

“The goal is helping people eat better, save money and fight food waste all at the same time,” said Anna Stegink, who founded Eat Impact in late 2022.

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